[Quyen] Day 8: Triple Product Showdown

Jul 15, 2013

I was at Target over the weekend and while there browsed through the beauty products section just to see what I would find organic-wise. I didn’t see an organics-only section of course. What I did find instead was some very nice marketing packaging of well-known brands. Three in particular stuck out to me so I’d like to explore them a bit more here.

Aveeno Active Naturals

1. Aveeno Active Naturals

Remember, “natural” is more of a marketing buzzword than a certification. However, their mission is so compelling to me. Specifically, their heritage of being “derived from nature, uniquely formulated, and scientifically proven to soothe compromised skin and hair.”

Does it matter then if a product is certified organic, if the ingredients are mainly from nature and are effective? I used to use their face wash and lotion which worked for a good period of time (my skin has since become more dry and needs something more deeply moisturizing).

Olay Fresh Effects

2. Olay Fresh Effects

I’m not an Oil of Olay user, but I thought I would check out their site just to see what they had up their sleeves. The main headline reads, “Start fresh and finish sparkling with unstoppable skincare from one adventure to the next!” The more that I peruse the page, it seems like they are trying to target a younger audience more than any organic or natural product line. Boo. Onto the next one.

Neutrogena Naturals

3. Neutrogena Naturals

While there is no “organic certified” badge on the site, I’ve been impressed to find out that their products are on average 94% naturally derived. Their packaging uses 100% recycled paper and their bottles use 50% post consumer recycled plastic. Thus far I’ve had good experience with one of their products, so I’d be open to trying more soon. This new lines seems like such a natural extension to their existing brand (no pun intended, but maybe). I am more impressed by Neutrogena with this new venture of theirs.

What’s next? I am not fully satisfied. I suppose it’s time to start looking at other potentially more expensive/high-end “natural” products and see what is going on over there. We will see where the adventure leads next!

1 Comment. Leave new

shannonseczema
July 29, 2013 12:20 pm

Aveeno is great, i use the body lotion as it is prescribed by my GP – check out my review if you are interested 🙂 http://shannonseczema.wordpress.com/2013/04/11/aveeno-review/

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